Liccardi Lincoln is part of a seventy-year tradition of family owned and operated Liccardi dealerships in Central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore's son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi moved onto Route 22 in Green Brook, NJ. Then Liccardi opened another location in Watchung, NJ in 1991 and recently opened Liccardi at their Green Brook location and then relocated to their Watchung location. They now have a combined inventory of over 400 vehicles, both locations have full Service Departments and fully stocked Parts Departments on premises.

Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to "fix it right, the first time". You can also schedule Service Appointments online at, they also offer convenient Saturday Service hours. The Liccardi Auto Group is still family owned and operated by Clemente Liccardi's sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers' needs first has been the key to their success for over 70 years.

The Liccardi Family looks forward to adding you to their family of happy customers.

Lincoln Aviator | Lincoln Continental | Lincoln Corsair | Lincoln MKC | Lincoln MKZ | Lincoln Nautilus | Lincoln Navigator


Liccardi Lincoln

1615 Route 22
Directions Watchung, NJ 07069

  • Sales: (908) 561-7500
  • Service: (908) 561-7500
  • Parts: (908) 561-7500


  • Monday 9:00AM - 8:00PM
  • Tuesday 9:00AM - 8:00PM
  • Wednesday 9:00AM - 8:00PM
  • Thursday 9:00AM - 8:00PM
  • Friday 9:00AM - 8:00PM
  • Saturday 9:00AM - 8:00PM
  • Sunday Closed