Every year, J.D. Power gives out awards for performance, quality and dependability to a select group of vehicle models and automotive brands within the industry that have ranked highest in their respective category. In a year defined by accolades and recognition, The Lincoln Motor Company was awarded by J.D. Power several times in 2018 for their high-quality and outstanding performing vehicles.

The Lincoln Way

Before delving into the 2018 awards, let’s look at Lincoln as a brand – as a prestigious, sought-after and luxury automotive company – and highlight what it is they represent and what sets them apart from the rest of the competition.

Lincoln strives to not only create a variety of premium and upscale automobiles, but they believe in facilitating the bigger picture and making life easier for people who decide to embrace their products and services. Lincoln understands that you don’t always have the luxury of time to drop off your vehicle for service, so to compensate they offer complimentary pickup and delivery for all your maintenance needs.

Lincoln has also partnered with CLEAR to reduce the burden of travelling when waiting in long lines at select airports and stadiums, giving you priority access and pre-approval to those who qualify. Just one more thing to simplify your life, even when you’re not behind the wheel.

J.D. Power Awards

2018 was a fantastic year for Lincoln, bringing in three – one of which was awarded twice – J.D. Power awards for quality and performance:

  • J.D. Power Quality Award (x2) – Awarded to the brand who had the fewest problems reported by 100 car owners during the first 90 days of ownership.

  • J.D. Power Performance Award – Awarded to the brand with the highest new car owner design and performance ratings after the first 90 days of ownership.

Individual Vehicle Make Awards

Along with the J.D. Power awards given to Lincoln, the brand also received several individual awards for specific Lincoln models that excelled and ranked higher than other competitor vehicles in their respective class, including:

  • 2018 Lincoln MKC – Awarded highest quality compact premium SUV. Scored and ranked across four categories: Overall (10/10), Mechanical (10/10), Exterior and Interior (9/10), and Features and Controls (10/10).

  • 2018 Lincoln Continental – Awarded highest quality midsize premium car. Scored and ranked across four categories: Overall (10/10), Mechanical (10/10), Exterior and Interior (9/10), and Features and Controls (9/10).

  • 2018 Lincoln Continental – Awarded best performance mid-size premium car. Scored and ranked across six categories: Overall (10/10), Performance and Drivability (8/10), Quality (10/10), Comfort (10/10), Safety (9/10), and Technology Features (10/10).

Additional Awards

Outside of J.D. Power, Lincoln was awarded one additional award in 2018:

  • 2018 Lincoln Navigator – Received the North American Truck of the Year Award. It’s worth noting the that Navigator – an enormous and highly-decorated luxury boat – is actually an SUV, not a truck. Yet, it’s impressive twin-turbo 3.5-liter V6 engine, delivering 450 horsepower and leading its class in towing capability, was still noteworthy and satisfying enough to deem it deserving for this award – and rightfully so.

So What’s Next?

Looking ahead into the new year, Lincoln plans to continue its award-winning streak and aspires to make 2019 just as decorative as 2018. With new, innovative models being constructed and refined to facilitate the customer’s needs every month, Lincoln is poised to continue raising the bar and setting themselves apart as the premier, luxury American automotive brand.

Here at Liccardi Lincoln in Watchung, NJ, we encourage drivers from Edison, Bridgewater, Piscataway and beyond to visit us online or in-person at our showroom to inquire about these awards. We are certainly not shy about letting our customers know how we are doing against the competition and want you to feel comfortable knowing that when you choose Lincoln, you’re choosing quality – proven and award-winning quality.